Originally published in O’Dwyer’s PR.
Big Whig Media, a Washington, DC multimedia center and studio production facility, partnered with event company Viva Creative to produce ‘The Call To Unite,’ a 24-hour global livestream created to bring the world together during the COVID-19 crisis. More than 200 hosts and guests participated in the May 1 event, including Oprah Winfrey as well as former Presidents George W. Bush, Bill Clinton, and Jimmy Carter. Big Whig Media provided the base studio for the production and the communications capabilities that delivered it. VIVA Creative directed the development of the overall event and developed its website, Unite.US, where the Call To Unite content is now available on demand.
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