Satellite Media Tours (SMTs) are a powerful tool for clients looking to reach a broad audience in a short amount of time. These tours allow a speaker to conduct interviews with media outlets in multiple markets from a single studio, making them a cost-effective and efficient way to get your message out to the public.
One of the biggest benefits of a Satellite Media Tour is the ability to reach a large number of people in a short period of time. With Satellite Media Tours, you can conduct interviews with media outlets in multiple markets all on the same day, ensuring that your message is heard by as many people as possible. This can be particularly useful for clients looking to promote a new product or service, or for those seeking to raise awareness about an important issue.
Big Whig Media has hosted Satellite Media Tours in Washington DC for the National Crime Prevention Council, the National Association of Chain Drug Stores and The Centers for Medicare & Medicaid Services among other organizations on a variety of topics to answer reporters’ questions and promote new initiatives and policies.
Satellite Media Tours are a cost-effective way to reach a large audience. By conducting interviews from a single studio, you can save on travel costs and the time it would take to travel to multiple markets or purchase ad space. From one session you can also prepare for “bites and b-roll distribution” with a Video News Release (VNR) or conduct a Radio Media Tour (RMT) and Audio News Release (ANR) on the same day as a Satellite Media Tour. This can make Satellite Media Tours a more budget-friendly option for clients looking to reach a large audience without breaking the bank.
Another advantage of Satellite Media Tours is the ability to tailor your message to specific markets. With an SMT, you can target specific media outlets and demographics, ensuring that your message is tailored to the needs and interests of your target audience. Back in October 2022, Virginia Energy Sense gave tips to cut costs on rising energy bills in the DMV area to reach the most relevant audience effectively with Big Whig Media. While Netflix star Noah Centineo came to Big Whig to promote his show The Recruit internationally at our Washington DC studios earlier this year. This can help to increase the effectiveness of your message and ensure that it resonates with your target audience as opposed to blindly pitching.
Every Satellite Media Tour is different and no matter who the provider is, it is important to get a quote that outlines what your communication strategy and goals are as well as the time and potential manpower you need for the production.
Satellite Media Tours are an effective way to reach a broad audience and get your message out to the public. Whether you’re promoting a new product or service, raising awareness about an issue, or simply looking to reach a large audience, holding your next Satellite Media Tours at Big Whig Media’s Washington DC video production studio can help you achieve your goals!
